Today’s global economy is genuinely borderless. Information, capital and innovation flow all over the world at top speed, enabled by technology and fuelled by the consumer’s desire for access to the best and least expensive products. The latest addition to the world of marketing is the increased use of the world wide web and the uptake of social media platforms to broaden marketing strategies.
When one business is marketing to another social media can be used to increase a company’s reach and new visibility, impove brand recognition and enhance the service which the company can provide their customers through a ‘new’ idea of market research which can be gained through a new medium of interaction and engagement with their existing and potential customers.
It is important for B2B companies to be involved in social media primarily through channels where their current client base are located. Although the world we are living in is rapidly changing the online world of social media can at first be a daunting place for someone who is considered to be a traditional marketer and is not familiar with the entire range of options available to them. Therefore it is reccommended that B2B companies initially increase their marketing from an area integrated with social media which they already are familiar with.
By developing their use of social media in this way it will help to ensure that the basics are covered first allowing them to maximise the value and benefits which social media offers through professional and clear cut processes which is vital for the successful integration of social media.
The development of a clear cut strategy focussing on the content will enable the successful execution of a companies entry into the field of social media. The increase of web traffic to a companies website will in turn bring the opportunity to exploit the potential of new business leads in a relatively cheap manner.
It is important to remember that social media can be extremely time consuming and for this reason may not be the best option for very small businesses. The pro’s and con’s need to be evaluated to decide if it will be worth the investment in time for each individual company. The benefits of social media for B2B marketing differ somewhat from those of B2C marketing. The principle reason for this is the market size of which they target with B2B markets generally being on a much smaller scale to B2C markets, this means that due to the likelihood of repeat sales the value of a B2B individual customer is much higher than that of an individual B2C customer. Another point to remember is that due to the nature of B2B marketing all sales should be nurtured and maintained to the highest level.
It should not be forgotten that all marketers themselves are consumers and therefore can use their own channels of social media, whichever they choose to be involved in be it Facebook, Twitter, You Tube or other forums to give positive and negative reports on products which they consume and this in turn is fed back to their contacts and spreads through ‘word of mouth’ which is widely believed to be one of the best forms of marketing and advertising.
I believe that if any company uses social media within its marketing strategy the main ingredients for a successful recipe are : Prove the principle and set achievable goals and targets.
Thursday, 21 January 2010
Tuesday, 1 December 2009
Appetites Quality Foods
Located In the Heart of Douglas's financial and business hub, Appetites is an extremely popular destination for all your lunchtime needs.
Daryl Williams established Appetites in 1995 when he recognised that with his passion for high quality food he could tap into a niche market providing the people of the Island with 'fast' lunchtime food that was made from fresh ingredients and tasted delicious.
Over the years Appetites has become extremely popular and has seen its trade increase steadily and there are now many local customers who regard themselves as loyal fans of the one stop lunch time shop.
Daryl along with his team at Appetites works hard every day in order to meet the challenge of supplying their customers with delicious foods made from the very best fresh local ingredients.
Every week a new menu is produced with different options for each day,there is a great variety ranging from delicious home-made soup of the day to the hot dish, baguette and salad of the day.
Appetites also operate an office delivery service which allows their customers to purchase one of their delicious sandwiches from the comfort and ease of their own office, allowing you to enjoy their variety of fresh sandwiches even if your time is limited.
Appetites also has a wealth of experience in providing superb delicious food for all your special events and outside catering needs. the team can adapt their services to suit your requests offering a wide variety of options ranging from full breakfasts and lunches to working lunches providing a choice of finger buffets and canapes. The success of this outside catering service as well as the shop itself has meant that Appetites now has an Island wide reputation for delivering and providing high quality food of an excellent standard.
Daryl Williams established Appetites in 1995 when he recognised that with his passion for high quality food he could tap into a niche market providing the people of the Island with 'fast' lunchtime food that was made from fresh ingredients and tasted delicious.
Over the years Appetites has become extremely popular and has seen its trade increase steadily and there are now many local customers who regard themselves as loyal fans of the one stop lunch time shop.
Daryl along with his team at Appetites works hard every day in order to meet the challenge of supplying their customers with delicious foods made from the very best fresh local ingredients.
Every week a new menu is produced with different options for each day,there is a great variety ranging from delicious home-made soup of the day to the hot dish, baguette and salad of the day.
Appetites also operate an office delivery service which allows their customers to purchase one of their delicious sandwiches from the comfort and ease of their own office, allowing you to enjoy their variety of fresh sandwiches even if your time is limited.
Appetites also has a wealth of experience in providing superb delicious food for all your special events and outside catering needs. the team can adapt their services to suit your requests offering a wide variety of options ranging from full breakfasts and lunches to working lunches providing a choice of finger buffets and canapes. The success of this outside catering service as well as the shop itself has meant that Appetites now has an Island wide reputation for delivering and providing high quality food of an excellent standard.
Wednesday, 19 August 2009
VLM Airlines withdraw Island Route
As i was driving along the promenade this morning on the way to the Energy FM building where I am currently doing some work experience, I thought back to how I meant to write about VLM Airlines and had not got round to it.
I often hear people on the Isle of Man saying -'The Island is great...as long as you can get off it every few weeks' .
I could not agree more with this. However, since the collapse of EuroManx and the subsequent takeover of BA Connect by Fly Be the island's passengers have had to deal with less then reliable services as well as putting up with other issues and complaints with regards to Fly Be, or as a local travel agent recently referred to the airline 'Fly maybe'.
More often than not there are delays on flights both to and from the island on Fly Be's principle routes to the island, Manchester and London Gatwick. If you want to change your ticket you will pay at least £80.00 and if you arrive early you will not be allowed to change on to an earlier flight. - A change from the good old days of Manx Airlines and EuroManx.
A couple of months ago i booked with VLM airlines on their route from the Isle of Man to London City airport which i feel is by far the most convenient airport for accessing the city. The DLR is on your doorstep and there is no messing about with the Gatwick Express. I unfortunately had to change my plans and called VLM to reschedule my flight. I was told they do not fly that route on a Sunday (which was the day i needed to fly) so immediately thought 'Great I'll have to buy a whole new ticket'. However VLM actually apologised to me and offered me either a full refund or to book me on to another flight for no extra charge!! The best was yet to come... 'You can use the ticket up to a year from now' .
Today whilst in the news room at Energy FM a press release came in about 'Another airline withdrawing from the Island' It was VLM. Turns out that after ceasing their London City - IOM routes during the summer months due to the lack of business passengers they realised that it was not worth them resuming the service from September. Whilst Air Arran will still be covering this route it is a great shame and loss to the Manx travellers - both business and pleasure that VLM have pulled out...Will anyone actually realise this or will it be another case of hindsight?
I often hear people on the Isle of Man saying -'The Island is great...as long as you can get off it every few weeks' .
I could not agree more with this. However, since the collapse of EuroManx and the subsequent takeover of BA Connect by Fly Be the island's passengers have had to deal with less then reliable services as well as putting up with other issues and complaints with regards to Fly Be, or as a local travel agent recently referred to the airline 'Fly maybe'.
More often than not there are delays on flights both to and from the island on Fly Be's principle routes to the island, Manchester and London Gatwick. If you want to change your ticket you will pay at least £80.00 and if you arrive early you will not be allowed to change on to an earlier flight. - A change from the good old days of Manx Airlines and EuroManx.
A couple of months ago i booked with VLM airlines on their route from the Isle of Man to London City airport which i feel is by far the most convenient airport for accessing the city. The DLR is on your doorstep and there is no messing about with the Gatwick Express. I unfortunately had to change my plans and called VLM to reschedule my flight. I was told they do not fly that route on a Sunday (which was the day i needed to fly) so immediately thought 'Great I'll have to buy a whole new ticket'. However VLM actually apologised to me and offered me either a full refund or to book me on to another flight for no extra charge!! The best was yet to come... 'You can use the ticket up to a year from now' .
Today whilst in the news room at Energy FM a press release came in about 'Another airline withdrawing from the Island' It was VLM. Turns out that after ceasing their London City - IOM routes during the summer months due to the lack of business passengers they realised that it was not worth them resuming the service from September. Whilst Air Arran will still be covering this route it is a great shame and loss to the Manx travellers - both business and pleasure that VLM have pulled out...Will anyone actually realise this or will it be another case of hindsight?
Thursday, 13 August 2009
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